About Me

Hi! My name is Vincent van Rheden. I am a Designer and Researcher focussing on delivering meaningful experiences to the end user. In my work I take a vision-driven, human-centered approach, in which I holistically combine socio-cultural trends with specific user research in order to develop rich user experiences. Design and user research are highly interdependent in my work: research feeds design, and vice versa.

With my background in both conceptual product design (B.Sc&M.Sc) and interaction design (PDEng), I work on projects that range from the physical to digital world. My favourite projects combine the physical and digital realm leading to Physical Interactions, Connected Devices and Augmented Reality products.

Contact information:

Vincent van Rheden
Professional Doctorate in User System Interaction
M.Sc Industrial Design

e-mail: info@vincentvanrheden.nl
linkedIn: https://nl.linkedin.com/in/vincentvanrheden

Work Experience

Center for Human-Computer Interaction, University of Salzburg: Research Fellow
May 2016 - Present

As research fellow I conduct research projects in collaboration with Porsche Holding, mapping the customer experience of visitors of their showrooms. I collaborate in multidisciplinary teams, working on activities like; Organizing & conducting workshops to gain insights from various stakeholders; Conducting and analyzing contextual observations.

Eindhoven University of Technology: Design Consultant - UX, UI, Interaction
October 2014- October 2016

Projects (client)
_Haptic interaction concept for the car’s Infotainment System (Toyota Europe)
_Information system for the municipality of Haarlem (VHPhp)
_Designed a new application for the HUE lights (PHILIPS)
_Created a new customer banking product (KBC)
_Designed a new UX for MasterPortals.com (StudyPortals)

IDEO London: Interaction Design intern
July 2014 - September 2014
In this internship I worked on the Future Kitchen project of IKEA of Sweden. From a selected group of student concepts we designed a holistic kitchen that is going to be exhibited during Milan Expo at IKEA Temporale, and during the World Expo later this year also in Milan.
I worked on the development of the whole concept and specifically on the system part and it’s interactions.

Eindhoven University of Technology: Research Assistant
March 2014 - July 2014
As a research assistant for the Designing Quality in Interaction group at the Faculty of Industrial Design TU/e, I focussed on the development of an interactive prototype. This prototype was used for researching how products can socially interact with people.

PHILIPS: Design & Research intern
March 2012 - August 2012
Design and execution of the interface and system behaviour of the PHILIPS OccuSwitch office lighting system (Video)


Dutch Design Week
projects presented as a part of: Mind the Step exhibition
Klokgebouw, Eindhoven
17-25 October 2015

Concept Kitchen 2025
a collaboration of: IKEA of Sweden, IDEO, TU/e and Lund University
during: Milan Expo 2015
April 2015

Concept Kitchen 2025
a collaboration of: IKEA of Sweden, IDEO, TU/e and Lund University
during: World Expo Milano 2015
May 2015 - November 2015


Rheden, V. van, Hengeveld, B.J. (2016) Engagement Through Embodiment: A Case For Mindful Interaction. In Proc. of TEI’16, 14 – 17 February 2016, ACM Press

Rheden, V. van, Hengeveld, B.J. (2015) An Exploration in Kitchen Blender Interaction for Higher Levels of Engagement 9th International Conference on Design and Semantics of Form and Movement, Politecnico di Milano (Italy), 13 – 17 October 2015 (PDF download)


PDEng User System Interaction (English)
Professional Doctorate in Engineering degree
Eindhoven University of Technology

Master Industrial Design (English)
Eindhoven University of Technology

Bachelor Industrial Design (Exchange)
National University of Singapore
August 2010 - December 2010

Bachelor Industrial Design (English)
Eindhoven University of Technology